Balderrama, Anthony. "Being the Bad Guy at Work." MSN.CareerBuilders.com 10 Sept. 2009.
"There's a big cost to women who shun the role of bad guy: It keeps you from going for your share of the opportunities pie at work, from taking risks that can have huge pay-offs, from standing up to people when you need to, from being tough even if it brings on disapproval from others, from taking the credit you deserve," she warns. "It keeps you from being taken as seriously in the workplace as those who stand up for themselves and play bad-guy hardball. It keeps you from earning what you're worth (i.e., it can cost women between $500,000 and $2 million in earnings over the course of their careers) and from earning as much as your male counterparts who are willing to play the bad guy in negotiations do."
Debra Condren says, author of Ambition Is Not a Dirty Word.