Evans, Teri. "Time Management by the Very Time-Challenged."Business Week 4 Dec. 2009. Print.
Entrepreneurs who own more than one company "need more stimulation, more brain food, more challenges that will allow them to really stretch their imagination," says Debra Condren, a business psychologist. "It keeps them feeling passionate about their work as opposed to feeling sated, like eating the same food every day. They want variety." In other words, one man's hopeless confusion is another man's smorgasbord.