Julie. "Managing Social Media Efforts: Internal or Outsource." Web post. VelocIT Company Blog. 11 Feb. 2010. Web
Individuals and small businesses may not have the budget to bring someone in for full-time social media efforts, but they also don’t have the time to do the tasks themselves. Dr. Debra Condren, author of Ambition is Not a Dirty Word: A Woman's Guide To Earning Her Worth and Achieving Her Dreams, says that she employees a virtual assistant or “VA” to handle her social media marketing efforts.