Resnick, Rosalind. "Ten Steps to Thrive in 2011: Small Business." The Street. 24 Nov. 2010
"What do you bring to the table that no one else is serving up to clients and potential clients?"asks Debra Condren, a New York business psychologist. "You must first understand what sets you apart and then become completely fluent in communicating to your target audience what separates you from the herd."