Porter, Jane. "Seven Rules for Coping with Sales Rejection" | Entrepreneur.com. 13 Dec. 2011

Are you building relationships. Don't reject prospects after they reject you. "If you've been rejected, it doesn't necessarily mean this person will never be your client," Condren says. "Keep the conversation going."

She suggests creating a newsletter or writing articles that establish you as an authority in your field and allow you to communicate regularly with potential customers. You will feel better about yourself and develop credibility with prospects. "They are looking to you as an expert source," she says. "It's all about relationship building."

Talk to other entrepreneurs. It's easy to feel as if you're the only small-business owner facing so much rejection. That's why it's critical to reach out to other entrepreneurs to know you're not alone. "The more we get rejected, the more we tend to isolate and go into our hermit holes," Condren says. "That's when you need to pick up the phone. When you reach out and talk to other entrepreneurs, it normalizes what you are going through."